Unnati Silks weaving anecdote of “HANDLOOM FOR WOMAN”

“I have seen you mostly in Saree ever since you started working “ said a friend .

“I find it amazing,did you know it works so good as anger managing hack! Trust me I want to kick so many people manytimes as day ,thank god I have my fish tail bottom pleats . Saree is so damn good to keep blood pressure in check ,adding to that so many people get spared “ I wanted to say this … trust me I wanted ,but ended up smiling and saying “Bong connection bhai”

Drapping a saree was nightmare a couple of years ago ,but finding some other outfit for any occasion other than a saree is difficult for me these days.I do believe that love hate relationships are not just something that can happen only in movies .Ours have been a journey ,quite passionate .

Unnati Silks played my Santa this Christmas ,I haven’t been well lately .Cotton sarees have always been close to my heart and all flowery to my comfort zone .

Kolkata’s humidity and heat is something that will make you comfortable in cotton sarees throughout the year. I love cotton

 block prints ,and if you actually get something unique that you

 can even use for occasions trust me happiness knows no bound .

This lovely block print cotton saree is embellished with chanderi machine embroided patch work border .

The color combination is so unique any age group can style it .

Click here to explore Unnati Silks’ Collection https://www.unnatisilks.com/sarees-online.html

Let me tell you about Block Printing :

Block printing is making use of a carved piece of wood or any other type of wooden block to imprint an image on fabric or paper. In the early days of printing, it was used to print entire books. Today the process of block printing is popularly associated with making designs on fabrics by printing on them, with the help of a block made for that purpose. Believed to have its origin in China, block printing has been in use around the world now, for quite some time.

What History says:

There is archaeological evidence that an early form of block printing on textiles existed in India as far back as 3000 BCE, during the period of the ancient Indus Valley Civilisation. It was not until the 12th century that the traditional art of block printing began to flourish. The states of Gujarat and Rajasthan are particularly renowned for manufacturing and exporting magnificent printed cotton fabrics. The art is not traditional to eastern India and was introduced to West Bengal in the 1940s. Highly skilled local craftsmen quickly mastered the textile art form.

Today, as in the past, the main hubs for the manufacture and export of block printed fabrics and garments are Ahmedabad, Surat and the Kutch district in Gujarat and Jaipur, Bagru and the Barmer district in Rajasthan. Today, Serampore city in West Bengal continues to be prominent in the production of block printed silk sarees and fabrics. As in the 20th century, motifs and patterns from West Bengal are market driven, thus block printing from this state is young. West Bengali block printed patterns adapt to contemporary fashion trends while Gujarati and Rajasthani block printed patterns perpetuate its tradtional motifs.

Block printing is a form of textile art that diffuses itself into thriving cultures, at the same time enriching them. In the 17th century, the Mughal Emperor Shah Jahan and his court were widely known for their love of the arts. This gave motifs in block printing visibility to a wider audience in and outside of India. The British were in India from the early 17th century and were receptive to native culture even before the Raj formally came into being in the mid 19th century. This popularised many floral and vegetal motifs, such as birds and the famous Paisley, or boteh or buta, design that can still be seen in contemporary motifs.

Two centuries later, from the mid 1800s, the British Raj led designers from Britain to draw inspiration from these traditional Indian motifs. Thus the widely adored Paisley pattern became embedded into the culture and history of the Scottish town of Paisley, an established hub of the British textile and weaving industry which were ‘Cottage Industries' before the rise of the Industrial Revolution. The states of Gujarat and Rajasthan are regarded as the birthplace of Indian block printing and traditional techniques that are still used in the contemporary designs and colours.

About The Brand:

Unnati Silks is a saga of 'HANDLOOMS FOR WOMEN' that began in 1980. Three decades hence it has transformed from a single shop entity to become a family enterprise with extended arms and global operations. Customer - Centric that it is, Unnati Silks anticipates, innovates and provides with a strong belief that each and every customer is special and requires that something, which is unique, refreshing, fashionable and of quality. 

An experience of three decades plus in silk and cotton textiles Unnati has carved out a niche presence for itself in being the manufacturer, wholesaler, retailer and exporter of genuine silk cotton handlooms like sarees, salwar suits, kurtas, kurtis and other Indian ethnic fabrics. This has thereby created for it, a sizable domestic market from across the country and overseas. 

Having a product range that is as varied as it is vast, handwoven and handcrafted, the devotion and dedication of talented ethnic artisans from across 21 states of India comes through in the products on display. Having the Handloom Mark and Silk Mark for most of its products, Unnati's customers are assured a legitimate backing too, despite being guaranteed original handloom products from the start.

To know more about the brand click here https://www.unnatisilks.com/about.aspx

The Team Leader and guiding light of Unnati Silks

Mr. Devendra Gopal Ladha is the CEO & Managing Director of the business entity called Unnati Silk Prints Pvt. Ltd. Popularly known as the pioneer and founding member of his brainchild Unnati Silks, he has nurtured a single room effort in handlooms, begun in 1980, which today has blossomed into a well-managed family enterprise with global operations.

The early days

Armed with an M.Sc. Gold Medal in Chemistry, sights on a career in Medicine, Mr. Ladha was all set to the beginning of a promising career and the dedicated life of a medical practitioner. Fate willed otherwise and a family situation cropped up that saw him drop his dreams and instead choose some other calling.  It required a firm bent of mind and resolute will that saw him embark upon a journey to seek his luck in textiles. He has had no regrets at any time regarding the decision, instead feeling that Fate had lent him a helping hand in settling for something that has clearly paid off tremendously.

Handlooms – a passion for life

Right from his student days he had developed a love for handlooms; fabrics that he considered as pure, having a smooth touch and vibrant feel. Distant relatives were already in the business of selling fabrics, most of which were handlooms. He was very much taken in by the traditional processes of Bagru&Dabu, the vibrancy of their colors, the efficacy of the hand block, the sharpness and detail of the prints, and of course with his love for Indian ethnic, he had a soft corner for the traditional artistry that ethnic practitioners displayed in the cotton and silk fabrics but as he felt ‘never got their place in the sun’ for the marvellous offerings that they created.

Click here to know about about the Journey of Mr.Ladha 

What is unique about the Cotton Block Print Patch Saree?

The unique thing about this saree is ,this is a multi-age wear .

From Early 20s to Aged lady,this saree will suit every one .

Secondly,the gorgeous patchwork on border makes this saree 
unique .Cotton prints are my favourite because for kolkata’s 
weather only cotton is comfort zone friendly .

The only problem is cotton prints are that they are best for 

office use and any daily purpose wear ,but no one ever thought

 of wearing one for some occasion .The patchwork on border 

makes this saree gorgeously sophisticated .One can easily style

 it for occations specially morning occations .

A bong usually gets many occation to style such gorgeously sophisticated sarees .Be it Saraswatipujo or some other 

occasions .Honestly summer occations specially the day time 

ones are the best occations to style this saree .Naboborsho 

(Bengalee New Year) or Rabindra Jayanti (Tagore’s Birthday)

 this saree will make the best possible Outfit Of The Day.

Styled the Saree with Cotton Chanderi Black Blouse .

I shall come back soon with  new post till then keep showering your love .

Lots of Love

Soumita Saha